Webinar: Developing a B2B Demand Generation Model with Ardath Albee
Demand generation is a strategic approach to shifting perceptions of target markets. In order to do so, marketers must share the education, expertise and evidence that helps prospective buyers to consider, manage, and choose change to get a valuable outcome that your products or solutions provide.
Join B2B marketing strategist, author, and CEO of Marketing Interactions, Inc. Ardath Albee to understand how demand generation differs from lead generation, and which strategies best serve demand generation marketers.You’ll learn:
- How to create a demand generation model that aligns with business objectives
- How context helps content create conversations instead of pushing outbound monologues
- Why conflict is a key ingredient in the demand generation process
- What it means to overlay demand generation with sales processes to win more deals
The first 50 attendees will receive Ardath's book Digital Relevance: Developing Marketing Content and Strategies that Drive Results.
About the Speaker
Ardath Albee has been voted one of the 50 Most Influential People in Sales and Lead Management for the past three years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO. Among her clients are Teradata, PROS, Deluxe, Transunion, BMC Software, Steelwedge, Riverbed Technology, CoreMedia and Sykes. Follow her on Twitter at @ardath421.